The study has been ordered by Norwegian Seafood Association (NSL), and will present an alternative model for collection of fees for joint marketing that will be used on both the export and domestic markets. This is a general marketing of seafood that benefits all manufacturers and products.
Today, exports of seafood and seafood products are charged a joint marketing fee that is used by Norwegian Seafood Export Council (NSEC). In 2004, the collection totalled approximately 160 MNOK, 7 MNOK of which was spent on the domestic market.
"Even though many of the seafood exporters also work with the domestic market, we can question whether the domestic marketing should be financed in some way other than via an export fee", says Scientist Jens Østli.
Because today's joint marketing is financed via products that are sent out of the country, products that are consumed domestically do not contribute to these joint efforts. "A collection of fees earlier in the value chain can provide for this", says Østli.
Fiskeriforskning will study an alternative collection model where the desire for a more ambitious focus on the domestic market can be realised while maintaining the efforts on the export markets on at least the same level as today.
It is anticipated that the work will be completed by the end of the year.
