Export companies that use market information in their work see that this has a positive effect. But the collection of information about the foreign market is often both more difficult and costly than to gather information about the Norwegian market. In addition, the foreign market is more uncertain and diverse, which makes gathering information more difficult.
If the information is perceived as reliable, specific and comparable, and costs little to collect, the export companies are more inclined to use market information. Also, intense competition can be a motivation factor for gathering information.
The doctoral work has been partially financed by The Research Council of Norway, Norwegian Seafood Export Council, Norwegian Raw Fish Organisation, and Troms Sparebankelags Scholarship Fund.
