Research area

Marketing channels

Nofima Marked contributes with knowledge about how companies can optimise and adapt to gain competitive advantages.

One of the most important factors here is the choice of marketing channel to the end user, whether this is supermarkets, restaurants, other catering etc.

Relevant news

  • Brand awareness key for supermarkets

    16. September 2011

    Companies selling seafood to Europe have to deal with a “sea” of different ecolabels and requirements. “Brand awareness cannot be blamed on the consumers, but on pressure from many different organisations,” says Director of Research Frode Nilssen at Nofima.

Contact

  • Frode Nilssen

    Director of Research, Consumer and marketing research

    Phone: +47 77 62 91 28