I have worked as a senior researcher at Nofima since 1998. My research mainly focuses on how firms within both established and emerging industries try to develop and exploit competitive advantage by differentiation strategies. I have a Master of Science degree in marketing from the Norwegian College of Fishery Science at the University of Tromsø (1992). My PhD which focuses on market orientation is from the same institution (2001). I also hold a Master of Science degree in marketing from the University of Stirling (1994).
Geir Sogn-Grundvåg
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| Degree | PhD |
|---|---|
| Position | Senior Scientist |
| geir.sogn-grundvag@nofima.no | |
| Phone | +47 77 62 90 91 |
| Workplace | Tromsø |
| Attachments | ATTDP3XT.pdf |
Works with
Relevant news
- Attempting to make more sophisticated products , 22. November 2010
- Mapping seafood-related market research , 13. October 2010
- Threats and opportunities , 28. November 2008
- Re-think can give competitive edge , 30. September 2008
- Cod farming advantages? , 25. June 2008
- Passion for skrei - the superior cod , 25. April 2008
- - Become a smarter company , 10. September 2007
- Good advice at the seafood counter , 24. April 2007
- Is failure more important than success? , 23. April 2007
- Differentiating salmon , 19. March 2007
- Focusing on marketing research , 22. August 2006
- Expensive optimism , 27. February 2006
- Researching success , 6. June 2005
- How do they succeed? , 16. February 2005
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Facts about Geir Sogn-Grundvåg
Publications
- Sogn-Grundvåg, G. and Henriksen, E. 2011. Markedssvikt på første hånd.
- Sogn-Grundvåg, G. 2011. Barrierer og muligheter for differensiering. Fagrapport 3.
- Sogn-Grundvåg, G., Grønhaug, K., Egeness, F.-A. and Trollvik, T. 2010. Kritiske suksessfaktorer for torskeoppdrett: Finnes de?
- Sogn-Grundvåg, G. 2010. Muligheter og forutsetninger for differensiering av fersk laks og hvitfisk.
- Henriksen, E. and Sogn-Grundvåg, G. 2010. Linefisk fra kystflåten: Høyt etterspurt i markedet, men kan vi levere? Fagrapport 2.
- Bjørklund, O., Asche, F., Sogn-Grundvåg, G., Tveterås, R., Honkanen, P., Voldnes, G., Isaksen, J.R. and Heide, M. 2010. Markedsforskning knyttet til sjømat - Kartlegging i Norge, Vest-Europa og Nord-Amerika.
- Sogn-Grundvåg, G., Rånes, S.A., Grønhaug, K. and Gray, B. 2009. Co-Creating Value in a Retail Market Setting.
- Sogn-Grundvåg, G. and Østli, J. 2009. Consumer evaluation of unbranded and unlabelled food products: The Case of bacalhau.
- Sogn-Grundvåg, G., Grønhaug, K., Lorentzen, L.T. and Bendiksen, B.I. 2008. Når konkurransefortinn forvitrer: Er det mulig å gjenvinne profitable markedsposisjoner?
- Sogn-Grundvåg, G. and Grønhaug, K. 2008. How customer requests may lead firms astray: Conceptual issues and an empirical illustration.
- Sogn-Grundvåg, G. 2008. Kveita - havets Dronning.
- Bjørklund, O., Sogn-Grundvåg, G., Grønhaug, K. and Skallerud, K. 2008. Produktdifferensiering: hva og hvorfor?
- Bjørklund, O., Heide, M. and Ottesen, G.G. 2008. Farmed Atlantic Cod: Perceived Quality and Attitudes Amongst European Restaurant Chefs.
- Sogn-Grundvåg, G., Grønhaug, K., Lorentzen, L.T., Bendiksen, B.I. and Gilmore, A. 2007. Responding to eroding competitive advantages: observations from the Norwegian seafood industry.
- Sogn-Grundvåg, G., Egeness, F.-A. and Dreyer, B. 2007. Utnyttelse av konkurransefortrinn innen torskeoppdrett.
- Sogn-Grundvåg, G., Egeness, F.-A. and Dreyer, B. 2007. Exploiting competitive advantage in emerging industries.
- Ottesen, G.G., Egeness, F.-A. and Grønhaug, K. 2007. Kan bedriftene lære noe av fiaskoprodukter?
- Ottesen, G.G. and Grønhaug, K. 2007. Do SMEs Influence their Markets? An Exploratory Study.
- Grønhaug, K. and Ottesen, G.G. 2007. Can theoretical knowledge and application yield competitive advantage?
- Gray, B.J., Ottesen, G.G., Bell, J., Chapman, C. and Whiten, J. 2007. What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions.
- Felzensztein, C., Ottesen, G.G. and Young, J.A. 2007. Market-Based Value-adding and Differentiation in Salmon Clusters: An International Networking Approach.
- Ottesen, G.G., Egeness, F.-A., Grønhaug, K. and Gray, B. 2006. Kan bedriftene lære noe nyttig av fiaskoprodukter?
- Ottesen, G.G. and Grønhaug, K. 2006. Pursuing opportunities. Why so many fail and so few succeed.
- Ottesen, G.G. 2006. Do upstream actors in the food chain know end-users' quality perceptions? Findings from the Norwegian salmon farming industry.
- Lorentzen, L.T., Ottesen, G.G., Grønhaug, K. and Svorken, M. 2006. Økt satsing på fersk hvitfisk: Hvilke utfordringer opplever bedriftene?
- Ottesen, G.G., Rånes, S.A., Grønhaug, K. and Gray, B. 2005. Produktutvikling i fiskebutikker gjennom interaksjon med forbrukere.
- Ottesen, G.G., Rånes, S.A. and Grønhaug, K. 2005. Engaging consumers as co-producers: some unexplored issues.
- Ottesen, G.G. and Grønhaug, K. 2005. Exploring how managers conceive and practice market orientation in near "perfect" food markets.
- Ottesen, G.G. and Grønhaug, K. 2005. Positive illusions and new venture creation: conceptual ssues and an empirical illustration.
- Gray, B.J., Ottesen, G.G. and Matear, S. 2005. Disseminating academic research information to marketing practitioners: The receiver's perspective.
- Ottesen, G.G., Foss, L. and Grønhaug, K. 2004. Exploring the accuracy of SME managers' network perceptions.
- Ottesen, G.G. and Grønhaug, K. 2004. Utnyttelse av muligheter: Hvorfor er det så vanskelig - og hva skal til for å lykkes?
- Ottesen, G.G. and Grønhaug, K. 2004. Barriers to Practical Use of Academic Marketing Knowledge.
- Ottesen, G.G. and Grønhaug, K. 2004. Kundeønsker som krever endring: Lønner det seg å lytte?
- Ottesen, G.G. and Grønhaug, K. 2004. (Over)optimisme og utvikling av nye næringer.
- Ottesen, G.G. and Grønhaug, K. 2004. Exploring the dynamics of market orientation in turbulent environments: a case study.
- Ottesen, G.G. and Grønhaug, K. 2004. Perceived Opportunities and Pursued Strategies in an Emerging Industry: The Case of Norwegian Blue Mussel Farming.
- Ottesen, G.G. and Grønhaug, K. 2004. Customer Responsiveness: Exploring why Things go Wrong.
- Ottesen, G.G. and Grønhaug, K. 2003. Strategisk endring i fiskeindustrien: Hvorfor går det ikke alltid som planlagt?
- Ottesen, G.G. and Grønhaug, K. 2003. The Influencing Manager: An Exploratory Study of Market Driving Behaviour.
- Ottesen, G.G. and Grønhaug, K. 2003. Primary Uncertainty in the Seafood Industry: An Exploratory Study of How Processing Firms Cope.
- Medlin, C., Ottesen, G.G. and Foss, L. 2003. Adaptive versus Exchange Interactions by Individuals in an Industrial Network.
- Matear, S., Ottesen, G.G., Gray, B. and Osborne, P. 2003. Disseminating Marketing Research to Practitioners: Exploring the usefulness of different Dissemination Modes.
- Ottesen, G.G., Grønhaug, K. and Johnsen, O. 2002. Benefiting from Commissioned Research: The Role of Researcher - Client Cooperation.
- Ottesen, G.G., Grønhaug, K. and Johnsen, O. 2002. Kan oppdragsforskningen gjøres mer nyttig? En analyse av 86 oppdragsprosjekter gjennomført ved Fiskeriforskning.
- Ottesen, G.G. and Grønhaug, K. 2002. Market orientation and uncertain supply in upstream markets: an exploratory study.
- Ottesen, G.G. and Grønhaug, K. 2002. The Dynamics of Market Orientation in Turbulent Environments.
- Ottesen, G.G. and Grønhaug, K. 2002. Managers' understanding of theoretical concepts: the case of market orientation.
- Ottesen, G.G. and Grønhaug, K. 2002. Securing Vital Inputs in Unpredictable Supply Environments.
- Ottesen, G.G. and Grønhaug, K. 2002. Markedstilpasning blant oppdrettere av marine arter.
- Ottesen, G.G. 2002. Markedsorientering i "perfekte"sjømatmarkeder.
- Grønhaug, K. and Ottesen, G.G. 2002. Networks and Competitive Advantage in the New Economy. Marketing Networks in a Global Economy”.
- Ottesen, G.G., Johnsen, O. and Grønhaug, K. 2001. Enhancing the use of Commissioned Research: From Research Data to Knowledge Use. Bridging Marketing Theory and Practice.
- Ottesen, G.G. and Grønhaug, K. 2001. Securing Critical Inputs in Unpredictable Supply Environments.
- Ottesen, G.G. 2001. Understanding and Practising Market Orientation: Exploring How Managers Cope in Turbulent Environments.
- Ottesen, G.G. and Grønhaug, K. 2000. Exploring the Practice of Market Orientation. In: O'Cass, A. Proceedings of australian & New Zealand Marketing Academy Conference, School og Marketing & Management, Griffith University, Gold Coast, Australia, 28th November - 1st December 2000.
- Ottesen, G.G. and Grønhaug, K. 2000. The Strategy - Performance Link and the Moderating role of Market Knowledge.
- Ottesen, G.G. 2000. Top Managers and Market Orientation. In: O'Cass, A. Proceedings of australian & New Zealand Marketing Academy Conference, School og Marketing & Management, Griffith University, Gold Coast, Australia, 28th November - 1st December 2000.
- Ottesen, G.G. 1999. Strategi og markedstilpasning i oppdrettsnæringen.
- Ottesen, G.G. 1998. Læringsevne og lønnsomhet i fiskeindustrien.
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