A central role for Nofima Mat
Nofima Mat is in charge of project management for the third and final part of the project. The aim is to develop methods that enable small and medium sized businesses to carry out product development processes without help from expensive external consultants. A toolbox containing detailed descriptions of how idea-generating processes, consumer reviews, simple sensory analyses and market testing can be carried out, are to be developed.
Nofima Mat also participates in the surveys and in product concept testing. The results of these surveys are used for segmenting consumers by buying pattern, attitude, demographic conditions and similar, as well as giving a deeper understanding of the various segments' product preferences.