Scientific Publications with referee

Alternative methods for combining design variables and consumer preference with information about attitudes and demographics in conjoint analysis.

Year	2009
Abstract	This paper is about methods for combining design variables, consumer preference and additional information about consumers in conjoint analysis. Methods which are based on combination of ANOVA and PCA will be given main attention. Advantages and disadvantages of the methods will be analysed. The methods will be illustrated using an example from a conjoint study of dry cured ham. The methods tested give similar information about tendencies, but in different ways.
Reference	Næs, T., Lengard, V., Johansen, S.M.B., Hersleth, M. 2010. Alternative methods for combining design variables and consumer preference with information about attitudes and demographics in conjoint analysis. Food Quality and Preference, Vol 21, 4, pp 368-378. .
Publisher	Food Quality and Preference,