Scientific Publications

Turning the trend – increasing potato consumption through segmentation.

Facts

Year 2008
Abstract In Norway, a standard dinner traditionally consisted of both fixed and variable parts. The fixed item was generally the potato, while the variable item might consist of meat, fish or whatever was available. The main reason for this was that potatoes were cheap, nutritious, and could be grown in Norway. However, with the increasing availability of foods and new food choices, the role of the potato as an undisputable part of the dinner meal has been replaced by other staples such as rice, pasta, and breads. Consequently, potato consumption has dwindled from 90 kg per capita per year in 1950 to approximately 30 kg per capita in the 1990s (Borgen 1999). To stop this negative trend of potato consumption, a major joint research effort was initiated by members of the whole value chain.
Reference Ueland, Ø. 2008. Turning the trend – increasing potato consumption through segmentation. Food Science and Technology Abstracts, Vol pp
Publisher Food Science and Technology Abstracts,

Related persons

  • Øydis Ueland

    Research Director, Consumer and Sensory Sciences

    Phone: +47 64970494

    Cellphone: +47 996 07 621

Research area

Research area