Research area

Consumer/buying behaviour

The goal is to improve the industry's opportunities for developing new products and their communication strategies to consumers.

At the same time, we want to develop knowledge which the authorities can use in questions relating to food and health policy.

This discipline is also closely linked to research on market-based product development at Nofima Marked.

None Photo: Frank Gregersen
Copyright: Nofima

Relevant news


Research area within Consumer/buying behaviour

Choice of food products

The work of scientists at Nofima Marked on the consumer's choice of food is influenced by the product's properties and relationship the surroundings, but to an increasingly greater extent also by lifestyle and basic values.

Consumer health and seafood

Nofima Marked forsker på sjømat og helse.

Scientific proof has long existed that eating seafood contributes to better health.

Marking of products

Can brands and collective marks give the Norwegian food industry competitive advantage and protection against other competitors?