At the same time, we want to develop knowledge which the authorities can use in questions relating to food and health policy.
This discipline is also closely linked to research on market-based product development at Nofima Marked.
Research area
Consumer/buying behaviour
The goal is to improve the industry's opportunities for developing new products and their communication strategies to consumers.
Photo: Frank GregersenCopyright: Nofima
Contact
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Pirjo Honkanen
Acting Director of Research, Consumer and marketing research
Phone: +47 77 62 90 37
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Hans Martin Norberg
Scientist
Phone: +47 77 62 90 33
Research area within Consumer/buying behaviour
Choice of food products
The work of scientists at Nofima Marked on the consumer's choice of food is influenced by the product's properties and relationship the surroundings, but to an increasingly greater extent also by lifestyle and basic values.
Consumer health and seafood
Scientific proof has long existed that eating seafood contributes to better health.
Marking of products
Can brands and collective marks give the Norwegian food industry competitive advantage and protection against other competitors?