Research area

Marketing

How can Norwegian seafood companies achieve competitive advantages based on knowledge about marketing?

Scientists at Nofima Marked study possible marketing strategies and contribute through this by acquiring knowledge about how companies assess markets and adapt to structural conditions and customer requirements (both consumers and industry customers).

An objective is to contribute knowledge about how Norwegian seafood companies can achieve competitive advantages base don knowledge of these conditions.

Nofima Marked contributes knowledge about barriers and opportunities for a company choosing a strategy where the product stands out from the rest.

The fisheries industry is often regarded as an industry where the products are often quite similar, and where it is important to assess how the products can stand out from the rest. But is it possible to transform everything into something unique?

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Nofima Marked contributes with knowledge about how companies can optimise and adapt to gain competitive advantages.