Research area

Product development

Research-based knowledge about how market-based product development occurs at the point of intersection between raw materials, technology, product and consumers.

The work on this task includes studies of barriers and success criteria for product development, consumer tests and evaluation of product concepts, identification of what is perceived as important product qualities and how raw materials/processes can be adapted to optimise these qualities.

Research efforts are directed at consumer markets as well as industry markets and often include components from other disciplines such as process, technology and knowledge about raw materials.

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