We provide research-based knowledge about:
- Markets and marketing channels
- Competition and profitability
- Trends and products
Knowledge about these subjects forms the basis for product development and organisation in fishing fleets, industry and export.
Such knowledge is also important in the task of implementing robust strategies in companies and lines of business, and so that the authorities and others can improve the industry's general terms and conditions.
Nofima Marked takes on contract work for actors of all sizes within the seafood industry, as well as for the industry's organisations and administration.
In addition to servicing the industry, Nofima Marked collaborates closely with Nofima's areas of business to reveal barriers and opportunities for innovation, markets and profitability.
Nofima Marked is divided into two research groups: Economics and Strategic Management and Consumer and Marketing Research.
