The different products, such as fresh, defrost or frozen filets, have different relative advantages and different values for the consumers based on the purchase situation, but also different advantages and different challenges for industrial buyers.
The purpose of this project is to have a closer look at industrial buyers’ preferences for different kind of white fish fillets in the UK market and the French market.
With such knowledge we can analyze why frozen filets (often defrost before reaching the consumer) is increasing its market share in the UK market, and try to understand if we can see the same changes in the French market, both major markets for the Norwegian white fish industry.
