Research
Research area
Consumer/buying behaviour
The goal is to improve the industry's opportunities for developing new products and their communication strategies to consumers.
Corporate strategy
Companies make many strategic decisions, which are often critical for the company's ability to survive.
Economics
Knowledge from economic models is used to provide advice about strategic choices to the administrative organs, industry sectors and companies.
Industrial buying behaviour
How do the perceptions and attitudes of industrial buyers and other organisations influence the market opportunities for Norwegian actors?
Market-based harvesting
Large sectors of the fisheries industry live by fishing and producing food from wild fish stocks.
Marketing
How can Norwegian seafood companies achieve competitive advantages based on knowledge about marketing?
Product development
Research-based knowledge about how market-based product development occurs at the point of intersection between raw materials, technology, product and consumers.
Traceability
Where does the food product come from? This is an increasingly more important question for consumers and buyers to get answers about.
