Strategic choices are not made once and for all. They have a connection with the fact that the company and its conditions are constantly evolving, and when the conditions change, strategic choices must be corrected.
At Nofima Marked, over a period of many years, we have studied how a company's ability to adapt to changing conditions influences economic performance and competitive position.
Such adaptability has proven to be exceptionally important, but also demanding.
Therefore, we prioritise acquiring knowledge about how the company's flexibility is developed and used in many areas.
