Investments are often demanding financially, and they bind the company to product choice and capacity.
Those who see the opportunities in new technology at an early stage often achieve a competitive advantage, but they are exposed to risk given the new technology is generally not tested to any great extent and is also expensive.
Nofima Marked has implemented a host of analyses of the connection between choice of technology and economic performance within different industrial sectors and different parts of the supply chain.
In such studies, we also place emphasis on developing knowledge about how the timing of investments influences the competitive position and the ability to gain lasting competitive advantages.
