Welcome to Nofima Mat on 7 October. Here are some tidbits from the programme:
Organic philosophy
by writer and organic farmer Tore Stubberud
Trends one year after being hit by the "Recession"
The Soil Association is the UK's leading organic organisation. Commercial director James Twine explains why they are a couple of years ahead of their Norwegian sister organisation Oikos.
Ecology from minority collectives to mainstream value
Thor Øivind Jensen is an Associate Professor of political science at the University of Bergen. He claims that organic food is no longer a niche product but of general interest to consumers.
Twittering on organic food
Jarle Torgersen from The Norwegian Agricultural Quality System and Food Branding Foundation encourages consumers to use social media to voice their opinions on organic food and shares the first experiences with the new organic food portal www.okologisk.no.
Voice your opinion at Organic day
What's your opinion on the developments in organic food? We use mentometer buttons for live monitoring of opinions on trends among the participants at Organic day.
From 0 to 40 in a year
In the course of a single year, food producer Norgården has launched an impressive 40 new organic products. How did they do it? Brand Manager Kjersti Sørby of Norgården has the answers.
Pizza from "Local Heroes"
Pizza producers Lokale helter ("Local Heroes") eyed a new marketing potential: organic pizza. Their clients include supermarket chain owner Norgesgruppen and popular music festival Øya-festivalen. Founder Eilef Gran presents the company and their concept.
Organic fruit - a sales success
Information from Alf Kigen of Økofrukt DA.
Political guidelines for the development of organic food
by The Ministry of Agriculture and Food
