You should check out three areas in particular:
- Sensory competitor analysis - taste differences and similarities in competing products
- Market analysis - how big a market share do competing products have
- Volume and economy - has the volume increased or decreased over a recent period. What are others' strengths and weaknesses?
In some areas the customer himself will have a good insight into the market and an overview of the competitive situation. We can assist in putting together a team to carry out a competitor analysis for your product.
