What the Smith family chooses to eat depends on whether it's a busy working day, a pleasant Saturday evening or a holiday. And what products Mr. Smith chooses again depends on what eating situation and mode he is in. If he has a night out with the boys, is at home for the evening or is grabbing something at a petrol station on the way home from work, he will choose different products. In all these situations, your competitors will be different.
We can help you to find out who eats what, where, when and how.
