Research area

Who is the customer?

There is a whole range of qualitative and quantitative methods for finding out more about your customer. Which method you should use depends on what you are going to use the information for. By working with our consumer researchers we can tailormake a study that suits what you need to know.

We can offer the following types of studies:

In-depth interview
Focus groups
Observation studies - Home - Shop
Projective techniques
Repertory Grid
Conjoint studies
Laddering (Means-End Chains)
Tailormade experiment - Taste, smell - Design, packaging
Statistical surveys - Multivariate data analysis - Path analysis - Internet, post, personal