Vitenskapelige artikler m/referee

Bacalhau in Portugal: The Importance of Information at Point-of-Sale.

Årstall	2009
Abstract	For generic products like bacalhau (salted and dried cod), the appropriate use of information at point-of-sale can reduce uncertainty, thus making the buying process easier. In supermarkets and specialised bacalhau stores bacalhau in Portugal such products are now more often presented with information like origin, species etc. Therefore it was relevant to explore how Portuguese consumers value some of these information cues. The method used was conjoint analysis. The price turned out to be the most important attribute, followed by country of origin. A flaking guaranty was appreciated while the name of cod species was less important. Younger consumers showed higher tolerance for higher prices than elderly and middle-aged consumers. http://www.informaworld.com/smpp/content~db=all~content=a909857974
Referanse	Nøstvold, B.H., Østli, J. (2009) Bacalhau in Portugal: The Importance of Information at Point-of-Sale. Journal of Aquatic Food Product Technology, 18: 1 & 2, 135-145.
Utgiver	Journal of Aquatic Food Product Technology,